Address
260 Waymouth Street, Adelaide
South Australia, 5000
(look for the little green warehouse!)
Opening Hours
Monday to Friday - 8:30am to 6pm
Saturday * - 10am to 3pm
* Closed public holiday weekends
Telephone us 08 8410 9499

NB: BMCR will be closed from Friday for the long weekend, re-opening Monday April 28.

What is this D*BAD Thing?

D*BAD was born out of a a strange phenomenon we noticed among road riders. It would happen on a lovely meander through the hills; we'd offer a cheery ‘hello’ to a fellow cyclist, only to receive stony silence in response. It was very odd. So we wondered: what is this problem, and why does it get worse when people ride in packs with matching kit?

Frustrated, we declared February 2010 Don’t Be A Dickhead Month via our e.newsletter. The rules were simple: a) say ‘hi’ to a fellow cyclist; b) if they ignored you, you were authorised to call them a dickhead.

The response was bigger than anything we had anticipated. It seemed that the hills were alive with people tired of roadie snobbery. Stickers were demanded! Then T-shirts! And so a movement was born.

D*BAD is more than about cyclist solidarity; it's about elementary politeness. So, if you're out on the roads, say 'hello' to your fellow bike riders, and know you're helping make the world a better place. Better yet, wear your message on your back!

(And, yes, products are available by mail order.) 

$120 D-BAD-Peet.jpg model Click image to view

Model: D-BAD Jersey

Proclaim your commitment to anti-snobbery with our awesome D-BAD jersey! It looks just the same as our BMCR jersey but it's just a liiiiiiiittle bit different. Made from the same high-quality fabric as our regular jerseys, the D-BAD is an exclusive limited edition print run, and features 100% UV protection, 3 rear pockets, full-length zipper and a subtle yet powerful message.

  • CS Tech Fabric - lightweight, highly breathable
  • 100% UV protection
  • Three rear pockets
  • Full-length zipper
  • No annoying neck label tag
  • Sizes: small to XL
  • Click here to mail order!
D-BAD-back.jpg model Click image to view

Model: D-BAD Jersey Back View

Everyone wants a good back view. (Am I right, ladiez?)

$40 D-BAD-Karim-2.jpg model Click image to view

Model: D-BAD T-Shirt

Love the D-BAD concept but want to wear it off the bike? ('Cause wearing a cycling jersey with jeans to a pub is just a bit weird.) Display your sentiments in t-shirt form! Made from high quality cotton, the D-BAD T comes in your choice of two colours: Bio-Mechanics Green or Ninja Mechanic Black.

  • Sizes: small to XL
  • Ladies' cut also available
  • Click here to mail order!
D-BAD-Karim-Back-1.jpg model Click image to view

Model: D-BAD T-Shirt Back View

Ta da!

(The bottom says 'www.bmcr.com.au' in case you can't tell past the enthusiastic pointing.)