Bio-Mechanics Cycles & Repairs E.News
KEEPING AN EYE OUT FOR WARM-WEATHER HARBINGERS 
In This Issue
We've got stuff!
Suckered in
Know What Your Insides Are Doing 
"Sir? Your kit looks a bit... Oh, right. Sorry."

Exciting facts about this book:

1. We're the only bike shop in Australia who has a copy.
2. It's pretty damned good.
3. We've got one to give away to you guys!

Part of the crazy-popular Anatomy series from Human Kinetics, this is your guide to the most effective cycling exercises around. 
 
You'll see in detail how each exercise directly links to bike performance, and be able to build a training program that improves your strength and pedalling efficiency whilst keeping you injury-free. Cycling Anatomy will also let you check out which muscles are involved in cornering, climbing, descending, and sprinting. (Sitting at Cibo or gesturing at motorists are, oddly enough, not included.)

Contents
Chapter 1: The Cyclist in Motion
Chapter 2: Arms
Chapter 3: Neck and Shoulders
Chapter 4: Chest
Chapter 5: Back
Chapter 6: Abdomen
Chapter 7: Legs - Muscle Isolation
Chapter 8: Legs - Complete Power
Chapter 9: Whole-Body Training for Cycling
 
Want the chance to win a copy? It's easy! (Well, it's easy after veto-ing Pete's suggestion of putting your legs behind your head and then sending us a photo.) 
All you have to do is either:
a) send us your stupidest training tip by 6 p.m. on Friday the 7th (winner will be picked within 24 hours), or
b) be the first person to walk into the shop with a salted snack treat, hand it over, and  yell, "GIVE ME THAT BOOK!"

Many thanks to Chris and the HK Australia team for the prize! 
If you'd like to check out an extract or their other cycling books, visit HK online at www.humankinetics.com.
Dear Subscriber,

Is that a hint of spring in the air? Dare we abandon our fleecy warmers for the commute home? We're thisclose! Ah, well. At least we're not getting those icicle-up-the-nose mornings any more. ("Says you," retort our readers who live in the hills.) In somewhat related news, our New Zealand MTB sock special from last month proved so popular that we've only got one pair each left in sizes 2-5 and 6-10. (11s and over, you're safe...for now.)

Anyway, what a month July turned out to be! We had a jaunty trip to Melbourne where we previewed the new 2010 Vaude clothing line (ooh!), and then followed it up with our usual post-break tradition where one of us gets sick (ugh). (Short version: Pete. Virus. Spine. Non-contagious. On mend. Huzzah!) We also hoped to tell you that we were moving to larger premises, but that hasn't quite come to fruition yet, so we will instead attempt to distract you by saying that we caved in to social media networking. And we've got a book giveaway this month! Read left, read below, and read on...
New in store
If you've looked longingly at the beautiful SKS mudguards but have been hamstrung by your wallet, we've got a fix: Planet Champagne mudguards on a beer budget!Bike's SpeedEZ road fenders! At about a third of the price of the SKS model, these guards are made from unbreakable polycarbonate and corrosion-free stainless steel. No, Paulie, that's not a challenge. ("'Unbreakable', eh? We'll just see about that!") What's more, they take only seconds to install and will leave you clean and tidy at the end of your ride, without that 'I'm a bike rider!' stripe up your work pants. Luvverly! 

The Bellwether Climate Control glove won't actually let you control the weather (note to self: investigate "We command your fingers to be toasty! And it shall be!"stock lines with proven super powers), but they will keep your fingers toasty. (It's a toss-up, some mornings.) Fleecy lined, and with an extra-long cuff to ensure maximum warmth, they've also got a silicon palm for extra grip and padding for extra... er... padding. Warm and comfy: what more can you ask? (Besides the ability to conjure storms at will and smite your enemies, of course.)

Wrists are delicate things. They can be destroyed in many ways - ill-advised break-dancing, repetitive typing, repetitive typing, repetitive typing, becoming a bike mechanic, etc. If you've flirted with their unique Ergonomics -- 'cause your wrists don't care how dorky you look.kind of pain, consider Pro's ergonomic grips; specifically contoured to take the pressure off your hands and shaped so you're not bending your bones in ways they're not designed to go, they'll help you ride more efficiently and, more importantly, without pain. So take care of your wrists! You don't know how much you need them until they seize up. (Trust us on that one.)
Let's bee friends
We resisted its siren song for as long as we could but ... and there's a bee on it!eventually we were sucked in and dashed upon the rocks of submission. Yes, BMCR is on Facebook and clocking up fans we've never even heard of (which is both flattering and slightly confusing). 

Despite our chuntering, Facebook: where business-related logo usage is a baffling procedureit's actually a pretty good way to get short notes and alerts out to you guys (e.g. 'Goingonholidaysbyeee!') in between e.newsletters. Fear not, however; Facebook will not take the place of our monthly missives. Your specials will still be exclusive. (The firstborn bond is strong, after all.) So join us, won't you...?
In other www-related notes, our new website is currently in the testing phase and should be ready to launch in the next few weeks, once our web designer is back from Stunt School*. Excitement! (Well, more for us than you, probably, but still... whee!)

Until next month (or next FB Wall update - ho ho!), keep riding, and stay safe.

Cheers!
Pete & Lia
Bio-Mechanics Cycles & Repairs
Home of the needlessly complicated lease negotiations
*No, we are not making this up.  
'Krocsyldiphithic' is a hard word to spell.